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Suicide Guy

Suicide Guy VR Deluxe available today for PlayStation VR2!

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Hel­lo my friends!

We’re proud to announce the release of our first PlaySta­tion VR2 game, “Sui­cide Guy VR Deluxe”!

game link!
https://store.playstation.com/en-us/concept/10008626

Expe­ri­ence it and find out the new cus­tom lev­els that take full advan­tage of Vir­tu­al Real­i­ty.
Will your heart be able to take all these deaths at once?

A first per­son puz­zle game like no oth­er where you’ll have to find the way out of your own dreams using objects and tools that you’ll obtain dur­ing the nap.

Play this super immer­sive expe­ri­ence with your PSVR2 Device.

Fea­tures:

- New awe­some lev­els that take full advan­tage of VR devices

- Full body loco­mo­tion in Vir­tu­al Reality

- Total physics con­trol of all items

- New incred­i­ble moves: be able to pick up items, throw them, acti­vate mech­a­nisms and even burp.

- Dri­ving Sys­tem redesigned for VR

- Tele­port move­ment style extra option (if your stom­ach can’t take it)

- An impor­tant mis­sion to accom­plish (again)

What Does the new Deluxe edi­tion includes?

- Graph­ics and per­for­mance improvements

- Ful­ly adapt­ed for PlaySta­tion VR2 devices

- Improved com­fort for VR

WARNING: this game is VR only
In addi­tion, PlaySta­tion VR2 Device is required.

From a single game to a brand: the Suicide Guy recap

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How the constant support to the game, hugely improved the interest in the franchise through the years

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Hel­lo my friends!
In this post I would like to share with you the devel­op­ment expe­ri­ence that we have under­tak­en to raise aware­ness and main­tain con­stant inter­est in our games and brands, with hun­dreds of thou­sands of play­ers all around the world.

We start­ed with a sin­gle game, than due to the suc­cess of the first release, con­tin­ued to expand the brand, releas­ing new chap­ters, a phys­i­cal edi­tion, a Vir­tu­al Real­i­ty ver­sion of the game, a Mobile edi­tion and much more.

Below you can find all the steps that fol­lowed the ini­tial release in 2017!

Suicide Guy (PC game) (2017)

Released back in 2017 for PC (Steam, Hum­ble store) the game gained a huge boost thanks to stream­ers that helped to expand the brand aware­ness of the char­ac­ters, game­play style, and game mechan­ics.
Thanks to this, we under­stood the game poten­tial and decid­ed to con­tin­ue to expand this world.

Game link: https://chubbypixel.com/games/suicide-guy/

Suicide Guy Sleepin’ Deeply (2018)

We then released a few months lat­er the sec­ond chap­ter with new lev­els, sto­ry and much more, expand­ing the game world and its char­ac­ters.

Game link: https://chubbypixel.com/games/suicide-guy-sleepin-deeply/

Suicide Guy (Console releases) (2018)

The first chap­ter was then released on all major con­soles (PS4, Nin­ten­do Switch and Xbox One) gain­ing even more vis­i­bil­i­ty, play­ers and a fan­base.
The most pop­u­lar release is prob­a­bly on Switch where the game had the most sales ever. 

Game Link: https://www.nintendo.co.uk/Games/Nintendo-Switch-download-software/Suicide-Guy-1374572.html

Suicide Guy VR (2020)

The Vir­tu­al Real­i­ty edi­tion of the game was then released in 2020 for PC, and lat­er for PlaySta­tion VR/Oculus Store.
Although Vir­tu­al Real­i­ty is not yet a mass hard­ward prod­uct, the game has sold very well on those plat­forms.

Game Link: https://store.playstation.com/en-us/product/UP2796-CUSA24680_00-4177634767104012

Suicide Guy Collection (physical edition) (2020)

The Sui­cide Guy Col­lec­tion that includes all the chap­ters of the game, was then pub­lished the same year as a phys­i­cal release for Nin­ten­do Switch, thanks to Red Art games that helped us with the phys­i­cal distribution.

Game Link: https://www.redartgames.com/presentation?rp=suicide-guy

Suicide Guy (mobile edition iOS, Google Play) (2021)

Due to the suc­cess of the lat­est releas­es, we then decid­ed to pub­lish a lighter ver­sion of the game for iOS and Google Play, and found out that many users did­n’t have yet played the game. The mobile mar­ket is huge if well exploit­ed and if you release a game already well known globally.

Game Link: https://play.google.com/store/apps/details?id=com.ChubbyPixel.SleepinGuy&hl=en_US&gl=US

The Suicide Guy Deluxe Edition (2021)

After many years from its ini­tial release, we then decid­ed to release an updat­ed and improved ver­sion of the first game, with new lev­els, con­tent and much more, attract­ing many new players.

Game Link: https://www.xbox.com/it-IT/games/store/sleepin-guy-deluxe-edition/9ncr3ph12m87

Suicide Guy (Chinese release) (2022)

Thanks to the Chi­nese pub­lish­er 4399 games we were final­ly able in 2022 to release the game in Chi­na.
This fact helped the aware­ness of the game to expand even in this new territory!

Game Link: https://a.4399.cn/mobile/204985.html

Suicide Guy 2 (TBA) and more!

Many new releas­es are in the works, with a big­ger sequel, new incred­i­ble chap­ters, peluches and much more. This was all pos­si­ble thanks to the huge sup­port that gamers and fans gave us through the years.


We think that the fran­chise of the game is still wide­ly expand­able and so we will con­tin­ue to devel­op this kind of game expand­ing even more its game mechanics!

Year Review and what’s next!

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Hel­lo my friends!
Since is the start of a new year, we would like to take the time to write about all the things that hap­pened dur­ing the last year and what’s next to come.

Despite the Covid sit­u­a­tion we were able to con­tin­ue all our projects remote­ly and were able to release our games :)

More­over the large num­ber of play­ers this year result­ed in an increase of over 200% in sales of our games com­pared to the pre­vi­ous year. This allowed us to increase the team size and work on even big­ger projects!

One of the best sell­ing games of the year has been Sui­cide Guy for Nin­ten­do Switch: https://www.nintendo.com/games/detail/suicide-guy-switch/

This made it pos­si­ble to pub­lish our first retail game “Sui­cide Guy Col­lec­tion” avail­able on the Red Art games! (and in dig­i­tal edi­tion too)

Phys­i­cal Edi­tion: https://www.redartgames.com/presentation?rp=suicide-guy

Dig­i­tal Edi­tion: https://www.nintendo.com/games/detail/suicide-guy-collection-switch/

It includes both the Sui­cide Guy chap­ters and some cool art­work inside!

Dur­ing the year we were able to devel­op and pub­lish even our first VR Index game “Sui­cide Guy VR

It’s the Vir­tu­al Real­i­ty edi­tion of the Sui­cide Guy, com­ing soon to PS VR and Ocu­lus Store too!
Game Link: https://www.humblebundle.com/g/suicide_guy_vr

Anoth­er of our games recent­ly released in Decem­ber is our first game for the next game con­sole Xbox Series X: “Sleepin’ Deeply”!

Game Link: https://www.microsoft.com/it-it/p/sleepin-deeply/9p3lhp0vrhtw?rtc=1&activetab=pivot:overviewtab

This new edi­tion of the game is high­ly opti­mized and enhanced for the next gen con­soles.

Regard­ing the new games for 2021, we’re releas­ing our first Mobile game for iOS and Android on Jan­u­ary 20th: “Sui­cide Guy”. Is our first Mobile game, so we’re excit­ed since many of you asked for it!

Regard­ing our next Unti­tled game: we’re work­ing hard on it and expect to release next year for all next gen con­soles. Here a glimpse of it run­ning on Nin­ten­do Switch!

Since our Dev Kit for PlaySta­tion 5 has final­ly arrived, We’re work­ing to make it run on PlaySta­tion 5 and Xbox Series X too, so stay tuned for an update for those! 

One last update is regard­ing Woo­dle: a new game is com­ing in this series, so stay tuned!
To fol­low the devel­op­ment of the game, you can join our Dis­cord: https://discord.com/invite/chubbypixel

Suicide Guy VR Post-Mortem development blog

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Hel­lo my friends!
I would like to take the time to ana­lyze our lat­est game release: Sui­cide Guy VR (Steam link: https://store.steampowered.com/app/1316760/Suicide_Guy_VR/)

The game has been released on July 24th 2020 and sold pret­ty well con­sid­er­ing is a VR game (10.000 copies in the first few months).

Must be said that this was our first big VR title released until now and we did­n’t know the mar­ket in depth, so it was an inter­est­ing exper­i­ment for us. (our first game was Heav­en Island VR MMO https://store.steampowered.com/app/400250/Heaven_Island__VR_MMO/)

Today Sui­cide Guy VR has 68 reviews with mixed reviews, but this is man­ly due to prob­lems on cer­tain VR hard­ware that we found out after the release (we did­n’t know there were so many devices that gamers actu­al­ly use, for exam­ple the Cos­mos and the Microsoft Mixed Reality)

The game has been devel­oped with the Valve Index and the Ocu­lus Rift devices in mind, and we did­n’t know so many gamers actu­al­ly have many kinds of VR devices. More­over these devices have all some dif­fer­ent con­trols scheme and hard­ware char­ac­ter­is­tics that makes dif­fi­cult to adjust! So a sug­ges­tion I would like to make if you’re approach­ing to VR devel­op­ment is to have all the nec­es­sary hard­ware devel­op­ment kits.

We’re still work­ing hard on the game in order to make it per­fect­ly com­pat­i­ble for all hard­ware (Cos­mos and Mixed Real­i­ty includ­ed), so stay tuned for fur­ther updates!

Despite these prob­lems, the game has been played by many Youtu­bers, here some examples!

An inter­est­ing thing I noticed is that many of them nev­er played the first non-VR game, so this new edi­tion indeed was a great incen­tive to try it out and get to know the game.

After all this feed­back we’re plan­ning to release the game on Ocu­lus Quest Store and PlaySta­tion VR since we found out that there is a very high inter­est in VR games, but the prob­lem is that the mar­ket is pret­ty frag­ment­ed (check out how many active users has this sub­red­dit for exam­ple: https://www.reddit.com/r/PSVR/ )

A prob­lem we already found dur­ing the PS VR port is that in order to play VR at its best you need 2 PS Moves (for hands con­trol), but those are not includ­ed in the VR head­set. This prob­a­bly makes a lot VR gamers to not have the pos­si­bil­i­ty to play the game at its best with the PS Moves.

Here a pret­ty inter­est­ing VR hard­ware sales graph: https://www.statista.com/statistics/671403/global-virtual-reality-device-shipments-by-vendor/
As you can see the “Oth­ers” is still a very per­cent­age, and this does­n’t help the mar­ket fragmentation!

How­ev­er, even if the mar­ket is so var­ied, it is def­i­nite­ly worth work­ing on the best pos­si­ble port.

I’ll soon update this blog post with some con­sid­er­a­tions on these stores as well, so stay tuned!

Suicide Guy a port-mortem 3 years after release

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Hel­lo my friends!

I would like to write a post about the devel­op­ment and mar­ket­ing of Sui­cide Guy and its new chap­ters. (link)

Even if is a game of 2017 (3 years ago), the game is still sell­ing real­ly well thanks to the con­stan­cy of our updates and the mar­ket­ing we’re mak­ing to adver­tise the new chap­ters and con­tent that we’re adding to the game.

The game has sold for now a total of over 150.000 copies on all plat­forms (notice that it includes all the chap­ters) and is still sell­ing con­sis­tent­ly like the pre­vi­ous year with­out major slow­downs.

You can check this in the pie chart below:

Here a graph tak­en direct­ly from Steam with the copies sold start­ing from 2017 to 2020 (of course includes sales and deals). As you can see it seems that the curve goes even up and the inter­est in the game is still very high.

The curios­i­ty about the game is still increas­ing prob­a­bly due to the new VR edi­tion that we’re going to release in few months.
(You can join our Dis­cord serv­er here for updates: discord.gg/NZJk9Gr)

I noticed that the inter­est in VR has nev­er been so high, that is why we’re port­ing the game for all VR devices and at the same time con­tin­u­ing to add content.

Since the game is still unknown by many play­ers, I’m even test­ing new mar­ket­ing strate­gies, for exam­ple post­ing video updates of the game on Red­dit. You can check for exam­ple This Post

As you can see the inter­est in the VR edi­tion of the game is incred­i­bly high, with a lot of play­ers that even played the first game and are eager to try this new VR edition!

This kind of mar­ket­ing is both cre­at­ing aware­ness on the upcom­ing VR game and help­ing actu­al sales of the game already released in 2017.

Here some oth­er post exam­ples that I made to cre­ate aware­ness on the upcom­ing release:

Per­son­al­ly I have to say that even after years after the first game, I’m still hav­ing fun to return to the project and con­tin­ue it with new content.

Thanks to this, the team is con­stant­ly expand­ing, so you can expect new games of this and new series com­ing out soon!

Remem­ber that you can grab a copy of the game here if you want:

And here a sneak peek of the logo of Sui­cide Guy VR com­ing soon

Suicide Guy — 2 Years after release

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Hel­lo my friends!


We’re delight­ed to announce that 2 years after the release (back in 2017), Sui­cide Guy has become now our most suc­cess­ful game with over 100.000 copies sold on all plat­forms!

Here a pie chart and the copies sold in order of release on every plat­form, we hope this will help oth­er game devel­op­ers as well!

Steam edi­tion 43k
https://store.steampowered.com/app/303610/Suicide_Guy/

PlaySta­tion 4 edi­tion: 32k copies sold
https://store.playstation.com/it-it/product/EP2659-CUSA11105_00-0000000000000000

Nin­ten­do Switch edi­tion: 25k copies sold
https://www.nintendo.com/games/detail/suicide-guy-switch/

Thanks to this, the team is con­stant­ly expand­ing, so you can expect new games of this and new series com­ing out soon!

Suicide Guy — Post Mortem (1 Year later)

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Hel­lo my friend!
We would like to share with you what went right and wrong after our lat­est release Sui­cide Guy in this post mortem, 1 year after its release on Steam  

store.steampowered.com/app/303610/Suicide_Guy/

 

- SALES

The game dur­ing its first year sold almost 30.000 copies on Steam only (Price 4.99 €)

With a rat­ing of 85/100 on Steam

Here a Pie chart of the sales:

 

 

- MARKETING

The mar­ket­ing we’ve made is still con­stant, send­ing con­stant updates to the gamers to keep high the inter­est for the game.

The main web­sites where we mar­ket the game were:

1) Face­book

2) Insta­gram

3) Key­mail­er

4) Twit­ter

5) Youtube

6) Newslet­ter Emails

7) Steam (groups, pages etc)

8) Google Ad Words

9) Linkedin

10) Red­dit

 

- CONSOLE RELEASES

The game has been launched even on con­soles (PS4 and Nin­ten­do Switch) sev­er­al months after the Steam release:

PS4: https://store.playstation.com/en-gb/product/EP2659-CUSA11105_00-0000000000000000

Nin­ten­do Switch: https://www.nintendo.com/games/detail/suicide-guy-switch

 

With over 10.000 copies sold on each, but at a high­er price (7.99€)

Meta­crit­ic score on PS4: 70/100

Meta­crit­ic score on Nin­ten­do Switch: 55/100

http://www.metacritic.com/search/all/suicide%20guy/results

 

The rat­ing was low­er on Nin­ten­do Switch main­ly due to per­for­mance issues and long load­ing times

 

 

- UPDATES AND NEW CHAPTER RELEASE

Sui­cide Guy has been in con­stant devel­op­ment with new Updates, bug fix­es and new content

And since the game sold well, we’ve decid­ed to release a new chap­ter of the game called Sleepin’ Deeply on Steam (Soon on Console):

https://store.steampowered.com/app/860860/Suicide_Guy_Sleepin_Deeply/

 

Which sold over 2.000 copies in the first month.

 

 

- CONCLUSIONS AND FUTURE UPDATES

In the end the game release and feed­back from the pub­lic were great and it helped us to con­tin­ue the devel­op­ment of the game.
We’re actu­al­ly work­ing on the Xbox One release and the new chap­ter con­sole release.

Since the game went well we’re actu­al­ly think­ing of new lev­els and chap­ters that we would like to release in the future, so expect new con­tent com­ing soon!